Brief checklist 

Click download for Brief Template – DOWNLOAD

Communication is everything!  It is important that you clearly communicate to us what it is you want.  We need to understand your concept and immerse ourselves into it so we can become as passionate as you are about making a success of the video.

1.   What’s the purpose of your video?

We need to know the goal of your video. Is it to launch or support a specific campaign? Is it an attempt at solving a particular problem? are you promoting your self or a product? What are the key messages about the company/individual or product that you want to come across in the video? The more context that you can provide the better. If the video is for online use as most are nowadays, then you need to consider what your online marketing aims are: are you making the video for brand awareness, to build trust in your brand and so help conversion. Each purpose will require a different approach to both the video production and the marketing.

2.  Who do you want to see it and how will they see it?

Who will your audience be? What do they know about you already? Explain what your intentions are in terms of the distribution of your video. Is it for conferences or training? Or are you planning to have it online? Maybe it is for TV?

3. What do you want it to include?

It helps if you have some ideas about what content you want in your video.  Also, explain what you can already bring to the table e.g. locations, contributors or maybe you have hired a celebrity for voice over. You may have archive footage that you would like to be featured in your video or it might be a necessity that the video includes an interview with your CEO. If so, make it known!

4. How would you like it to be narrated?

Do you have a preference about how your video will be narrated? Do you want voice over? Text titles? Talking heads? It is good to have an idea about this before you start because each option gives a very different feel to a video. we can walk you through the pros and cons of these options if you are not sure.

5. What style would you like it to have?

Do you want the video to be like a documentary? Would you like lots of talking heads? Maybe you want to create something impressively cinematic. If you can draw on examples of videos that use styles that you are aspiring to, it would be really useful to share them with us.

6. What is your budget?

Have an idea of how much you want to spend. We need to know what we are working with and you need to know your limits.

7. What is your deadline?

It’s obvious, but best to be clear. Specify a deadline at the beginning of the process. Also, How do you want to take delivery of the final product? It maybe that you want a number of DVD’s with a menu(s). You may need a High Definition videofile so that you can upload to the Internet.

Side notes:

Be realistic – Your ideas need to have some congruence with your budget. You can discuss with us what expectations to have with what you can afford.

Communicate – Communicate clearly and simply when writing your brief and the communication doesn’t end there. Keep in touch with us throughout the process and be accessible to us if we need to talk to you.

If you have any questions or queries please contact us through the form below.

+ five = 12